The good folk of Berwick-upon Tweed must be wondering whether they (or, should that be ITV) made the right move back in 2006 when they were transferred from the ITV Border (Scotland) transmission area to ITV Tyne Tees because the furthest north the North East Regional news has come (Both on BBC Look North (NE/ Cumbria) and ITV Tyne Tees has been a nine-year old girl from Blyth (still 60 miles south of Berwick) doing litter- picking! At least Blyth is in Northumberland, but hardly local to the good folk of Berwick-upon-Tweed, Cornhill-on-Tweed or Wooler. In any case, Blyth is in the urban south-east of the county, a northwards extension of Tyneside, where residents have concerns and worries that are a million miles from those of farmers and villages who live up along the Scottish Border.
It is certainly high time that the BBC and ITV Regional news- programmers in the North East rectified this problem because a Regional News service is not providing effective localised coverage for all its viewers if 200,000 folk (the population of rural west and northern Northumberland) and half of the geographical area of North East England gets no coverage for days on end. For days, now, the nearest “local news” for viewers in places like Byrness, Seahouses, Norham and Falstone has been an hour’s drive away or further.
It is also unacceptable that there is not an overlap zone for coverage into the Scottish Borders, in view of the strong links between Northumberland and southern Scotland. Both Regional broadcasters for the North East of England provide overlap coverage southwards across North Yorkshire for the benefit of their northern North Yorkshire and Teesside viewers, there should also be overlap northwards for the benefit of North Northumbrian viewers who travel into the Scottish Borders for days out, to visit relatives and (occasionally) to go shopping. There have been a couple of fatal road accidents and the A68 collapsing in a land-slip in the Scottish Borders during the summer- not one mention from BBC Look North or ITV Tyne Tees.