Scottish Independence will affect whether North Northumbrians can find out what is happening across the Scottish Border on Regional Television news.

2nd January 2021

Dear Readers

If you live in a Northumberland community close to the Scottish Border, in towns like Cornhill on Tweed, Wooler and Otterburn, the now real possibility of Scotland breaking away from the United Kingdom and becoming a nation in its own right might not occur to you as something of real concern. However, with polls now showing a majority of Scots would vote to cut ties with the rest of Britain in a new Scottish Referendum on Independence, it is no longer an academic consideration: It could well happen in the next few years, particularly with the Scottish National Party riding high in Scottish polls- which suggest the Scottish National Party will get more than 50% of the vote in May 2021’s Holyrood Elections- enough for the Scottish Nationalists to get a landslide victory, especially as they are far ahead of the Scottish Tories (in second place and projected by recent polls to get just 20% of the vote in the Holyrood Elections).

So, the Scottish National Party, who are consistently agitating for a second Referendum on Independence because “Scotland has been dragged out of the European Union against her Will”, as so many Scottish Nationalists intone: If (as is likely) the Scottish National Party led by Nicola Sturgeon win big, they will strongly assert they have a very strong mandate to have that Referendum (less than seven years after Scotland narrowly voted “No!” to Independence in September 2014)- and the British Government will come under intense pressure to grant the Scottish administration based in Edinburgh their wish for what will likely be the second Independence Referendum in less than ten years. And given the current support for Scottish Independence the Scottish Nationalists have a high chance of winning.

So,you might think, what has this got to do with folk living in Northumberland watching the Regional News? Plenty, as it turns out because if Scotland breaks away from the United Kingdom the England- Scotland border will become a real national border between two separate countries. And since Britain has now left the European Union and the Scottish Nationalists dont like this, there is a fair chance that the Scottish Government will not only demand Northumbrians produce their passports if they wish to cross the Scottish Border to explore southern Scotland on a fine summer’s day, but that there may be visa requirements to visit Scotland too. There will also be Scottish Border check-points on the A68 at Carter Bar and on the A1 just north of Berwick upon Tweed, as well as on the Union Chain Bridge (rather an oxymoron after Scottish Independence!) at Horncliffe, just south-west of Berwick-upon-Tweed.

This will impact the Regional News service in the ITV Border (Scotland) and ITV Border (England) transmission area: It is almost certain that the Nationalist Scottish Government would ban ITV Border from transmitting news to homes in southern Scotland, certainly any relay transmitters on the Scottish side of the Border would be disabled and prevented from transmitting ITV Border (either English or Scottish versions) on Scottish Government instruction: This is because the Scottish Government (as led by the Scottish Nationalists) will deem ITV to be a British (or English) entity and, thus, unsuitable for Scotland. So ITV Border will have the population of its transmission area halved overnight, it would really just comprise ITV Border (England) which is produced for viewers in northern and central Cumbria along with the Haltwhistle area of south-west Northumberland. This means that ITV.Plc will deem its ITV Border region totally unviable and will likely merge what remains of it with the ITV Tyne Tees Television Region. That will lead to Cumbrians receiving mainly North-East based output (as with BBC Look North for the North East/ Cumbria).

For North Northumbrians, increased pressure on an extended ITV Tyne Tees Cumbria Regional News- service means higher pressure to cover Cumbria in news-output whilst North Northumbrians will end up even more neglected in any news-coverage than they are now. But this does not stop there.

Currently, viewers in northern Northumberland can get their televisions re-tuned, and get their Sky digi-box tweaked (with the help of a Sky technician) so that they can pick up ITV Border (Scotland)- which covers the Berwick-upon-Tweed area and southern Scotland in output if they wish. Thus, these viewers can currently watch ITV Border (Scotland) to find out what is going on just north of their community then switch to BBC Look North (North East/ Cumbria) or have recorded ITV News Tyne Tees, which these North Northumbrian viewers can then watch. With Scotland becoming an independent country in its own right all that changes, since ITV Border (Scotland) will no longer exist: Scottish Television (STV) East Scotland news centred on Edinburgh will (likely) be extended to the Selkirk transmitter in the Scottish Borders but it won’t cover northern Northumberland in output and coverage of the Scottish Borders and Lothian will be much- diluted by coverage of Edinburgh, Stirling, the Fife area. What’s more, it is likely that the Nationalist Scottish Government will have the Muxes and transmission frequencies changed so that any English aerials and televisions struggle to pick up the signal. North Northumbrians may well have to buy Scottish televisions (at considerable cost) to pick up news about what is happening over the Scottish Border!

For northern Northumbrian viewers, if and when Scotland becomes Independent the only real leverage with which to get more local news-coverage out of BBC Look North (North East/ Cumbria) or ITV News Tyne Tees will be two local Northumberland- based (currently You tube) Television stations, for which the technology should soon exist to get it on your television (by DVD if not!). They are NorthumberlandTV (website here: https://www.youtube.com/channel/UCRjaNG8hxEey9jHfGPaSuVg) and for those in Northumberland’s Tyne Valley, HexhamTV (website here: https://hexhamtv.com/). One hopes that by the time Scotland declares full Independence from the United Kingdom at least one of these Northumberland Television “channels” will have progressed to something providing daily local news- and watchable on a television!

Thus, North Northumbrians will then still be able to write to ITV Tyne Tees and BBC North East Cumbria’s News Programmers to put pressure on them to provide more local news-coverage for Northumberland- and to also provide some overlap coverage into southern Scotland- perhaps from “Our Contact in Edinburgh” (this could be a news-feature): Easy cross-Border communication will likely no longer be possible so the North East’s Regional News Producers would likely rely on covert communication from someone living in a small flat in Edinburgh or Selkirk to provide Scottish Borders’ news: Programmers will thus need much more persuading than the great amount they would need now to provide any overlap cross- Border southern Scotland news-coverage!!! But the home-grown Northumberland- based Television news (if either the two mentioned above become so) then still provides a means of threatening to abandon BBC Look North or ITV Tyne Tees for a more local service, if they dont up their game.

But the truth is that, were Scotland to become independent with Border Police stationed at Carter Bar or just north of Berwick-upon-Tweed, getting news coverage from across the Scottish Border will as likely be even more elusive: If ITV Tyne Tees and BBC Look North refuse to run the gauntlet of having a “Necessary Spy” to report on happenings just across the Scottish Border, outfits such as HexhamTV and NorthumberlandTV are even less likely to have the resources to pay/ encourage someone to risk prosecution in Scotland to provide coverage of happenings just across the Scottish Border! So, for viewers of Regional and Local Television in Northumberland only a full- on one-two punch of threatening to watch a local Northumberland Television station- plus going to the length of getting a Scottish television to pick up southern Scotland news- may persuade either ITV Tyne Tees or BBC North East/Cumbria News Programmers that they need to pay someone good money to provide an item of Scottish Borders’ news as well as to cover locations “North of Tyne” much better so as not to lose potentially over 100,000 of their existing viewers!

In conclusion, for communities along the Scottish Border in north and north-west Northumberland, Scotland becoming independent will sever and damage cross-Border ties that have existed for hundreds of years in other ways: People who live in places like Duns and Eyemouth, over the Border into Scotland will not be able to shop or visit friends and family in Berwick-upon-Tweed. People who live in places like Otterburn, Norham or Wooler will likewise not be able to hop over into the Scottish Borders to visit friends, family members or have a day out in the Scottish Borders like they have done in the past.

For all these reasons, the author of this Website is against Scottish Nationalism leading to them breaking away from the United Kingdom: That’s because it will not just impact on Scotland but on places just south of the Scottish Border too- and if another Referendum on Scottish Independence happens in the next couple of years this Website will, for sure, make a resounding case for Scotland staying part of the United Kingdom on the basis that it will lead to a Hard Border cutting like a knife through and between communities along the Scottish Border: That will really hurt communities in Northumberland and northern Cumbria as well as those on the Scottish side of the Scottish Border.

If Northumbrians vote with their Televisions, both BBC Look North and ITV Tyne-Tees will take notice

14th December 2020

Dear Readers

Viewers of Regional Television in rural Northumberland, which potentially number over 200,000 individuals have a simple recourse if they are fed up with the lack of coverage of their area and the immediate north of them on ITV Tyne Tees or BBC Look North. They can do this in a way that maximises impact and brings about a realisation that the northern hinterlands of North East England need more coverage- if they are not to lose viewers and (potentially) revenue.

The measure is a one- two punch that will have maximum impact on programmers at BBC Look North (North East/ Cumbria) and ITV Tyne Tees: The first part involves viewers writing to the Heads of Programming to explain why they are unhappy at the regional output- that rural Northumberland is scarcely covered whilst almost all the news concerns locations an hour or more to the south by car. Then the viewers of rural Northumberland state that unless improvements are made, with Northumberland getting much more coverage- complete with overlap coverage into the Scottish Borders- then they will stop watching BBC Look North and ITV Tyne Tees, that they will do their utmost to get ITV Border (Scotland) that does cover northern Northumberland and the Scottish Borders in output.

There are also means and ways that viewers can get much more localised news if they live in rural Northumberland: There is Northumberland TV (see:https://www.youtube.com/channel/UCRjaNG8hxEey9jHfGPaSuVg ), which is on You Tube- so you can watch it if you have Internet. There’s Hexham TV, which has news in and around Hexham in the rural Tyne Valley, it is again a You Tube channel (see here: https://www.youtube.com/channel/UCk0s7GfPKbVGRHHjPTH_BcQ) and, of course, ITV Border (Scotland). If you live in Otterburn, in northwest Northumberland, you could watch Hexham TV on the Internet after tuning in to ITV Border (Scotland) from Sky or Freeview (or you could get this off the ITV Hub, if you have internet). If you lived in Wooler, in North Northumberland a Northumberland TV off You Tube followed by ITV Border (Scotland) off ITV Hub will also give you much better localised and all- round coverage than anything BBC Look North or ITV Tyne Tees will provide for rural Northumberland.

Of course, it is not ideal. You have to go onto You Tube on the Internet to get local news, but if you want to watch news on the television watching ITV Border (Scotland) does cover the Scottish Borders and the Berwick-upon-Tweed area. It offers a practical, more bearable alternative to receiving 95% of coverage about places sixty or more miles to the south of your community if you live north of Alnwick. In time, you could grow used to these more local news outlets, if you were not getting it from elsewhere.

Tell your Regional News producers based in the North East of England about the more local alternatives to the so-called local Regional News that you can tune in to receive on the Internet, that you will be watching them from now on- unless they increase their amount of North of Tyne news coverage. If enough rural Northumberland viewers made this stand, Regional programme producers would have to act for fear of losing viewers and- in the process (in the case of ITV Tyne Tees)- advertising revenue.

Contact details for Heads of News for BBC Look North (North East/ Cumbria) and ITV Tyne Tees are here:

For BBC Look North. Rozina Breen is Head of News for BBC North- Email: rozina.breen@bbc.co.uk

For ITV Tyne Tees, Michaela Byrne is the Head of News and Programmes for both ITV Tyne Tees and ITV Border, so she is a good point of contact. Her email address is: michaela.byrne@itv.com

In the Very Unfortunate event that ITV Border is scrapped in ITV Cuts, there will still be STV East that northern Northumberland’s Viewers could get

Dear Readers,

My previous post looked at how viewers of North East Regional Television who live in northern Northumberland could obtain more localised news- coverage and also find out about significant happenings on the Scottish side of the Scottish Border (https://looknorthmustlooknorth.org/2020/10/31/some-north-northumbrians-can-get-itv-border-scotland-if-they-twiddle-the-signal-reception-on-their-televisions-and-point-their-aerials-north/). Today, there is the option of tweaking aerials, and getting Sky Television or Freeview to get ITV Border (Scotland). But what if, heaven forbid, ITV.plc’s Management- as a result of the Coronavirus Recession reducing their advertisement revenues- decide to mothball ITV Border altogether? If that happens northern and central Cumbria would be put in the ITV Tyne Tees Region whilst the Scottish Borders are put in the Scottish Television Eastern Region (STV East, which encompasses Edinburgh and the Lothian areas).

If that disastrous situation looked like unfolding, this Website would campaign rigorously to save ITV Border, which has served most of Cumbria, southern Scotland and (until 2006, when the area was transferred to the ITV Tyne Tees transmission area) northernmost Northumberland very well over the years: That is a promise!

If, however OFCOM approved and allowed the mothballing of the ITV Border Region- and this went ahead, it need not be a complete disaster for northern Northumbrian viewers. It is almost certain that STV East (which does not have a huge population in it’s transmission area) will take on the Scottish Borders- and probably cover them quite well. It is certain that the Kelso transmitter that today transmit the signal for ITV Border (Scotland) will carry STV East if the Scottish Borders were transferred into an expanded STV East Region.

This means that those viewers of Regional Television in northern Northumberland who can get ITV Border (Scotland) via Sky or by twiddling the reception knobs on their televisions (and pointing their aerials north) will be able to pick up STV East- which will cover Edinburgh, East and West Lothian and the Scottish Borders and the area around Dunfirmline (north of the Firth of Forth). This means North Northumbrians will be able to tune into STV (East) at 6.pm to get the news to the north of them and then to BBC Look North (North East/ Cumbria) to get the Regional News to the south of them.

There would still be a higher chance of getting more immediately local news each night, even though STV East would (almost certainly) never cover Northumberland. Places such as Berwick-upon-Tweed, Norham and Cornhill-upon-Tweed are within a few miles of the Scottish Border where there is a high chance of getting news of significant local happenings within 20 miles to the north- and which may have a very direct bearing on folk living in northernmost Northumberland.

ITV Tyne Tees would- in all likelihood- be even less likely to cover Northumberland well if they also had to cover most of Cumbria (like BBC Look North does today) following the abolition of ITV Border: There would be West Cumbrians complaining bitterly that they were getting 90% of irrelevant North East news and so (as with BBC Look North) Regional programmers would feel compelled to ensure Cumbria gets more coverage. Lower-populated northern Northumberland would be a lower priority.

This is where North Northumbrians persistently switching en-masse to receive STV (East) would have a big impact: If up to 200,000 North Northumbrians to switch over to STV East (to watch “STV News at Six” (Edinburgh version)) would cause the expanded ITV Tyne- Tees- Cumbria Regional Programmers a problem: They would lose up to 10% of their viewers overnight (with a threatened loss of revenue)- and it is that which should then force them to prioritise Northumberland (with overlap coverage into the Scottish Borders) to hold onto their most northern viewers. North East Regional News programmers will have to make sure that all viewers in all parts of North East England (including right up near Berwick-upon-Tweed) are happy with their news- coverage before worrying about viewers over 100 miles away on the other side of the Pennines (and who, arguably, should be getting a North West Regional News- service tailored to their needs).

I conclude by reminding North Northumbrian viewers of Regional Television that whether the alternative of ITV Border (Scotland) remains in existence or not, there will still be a viable alternative to tune into to find out what is happening to the north of them. The option of threatening to abandon ITV Tyne Tees (or an expanded ITV Tyne- Tees- Cumbria) for a Scottish-flavoured Regional News- service- to bring pressure to bear on North East Regional Programmers to look after their most northerly viewers as well as they look after Geordies and Mackems- will always be there.

Some North Northumbrians CAN get ITV (Border) Scotland if they Twiddle the Signal Reception on their Televisions and point their Aerials NORTH.

THE TRANSMISSION AREA OF ITV BORDER (SCOTLAND). OFFICIALLY ITV BORDER (SCOTLAND) CAN ONLY BE WATCHED ON THE SCOTTISH SIDE OF THE SCOTTISH BORDER. HOWEVER, ITV BORDER SCOTLAND CAN BE PICKED UP IN BERWICK-UPON-TWEED, COLDSTREAM AND CORNHILL ON TWEED (AREAS IN BOTTOM HALF OF THE BLUE SHADING ON THE RIGHT OF THE MAP)

31st October 2020

Dear Readers

A major feature that I return to on this site is the fact that the two main Regional Television News- services that serve North East England, that is ITV Tyne Tees and BBC Look North (North East/ Cumbria) not only serve Northumberland very poorly, but also that neither Regional Television broadcaster will provide overlap coverage across the Scottish Border into the Scottish Borders. This means that, left with these two main choices of Regional Television, the Northernmost Northumbrian viewers get very little coverage that is really local, let alone it being good all- round news-coverage.

Given the strong links between towns like Berwick upon Tweed and Norham with the Scottish Borders and given that northernmost Northumberland is over sixty miles north of Tyneside and one hundred miles north of Teesside (areas which tend to dominate North East Regional Television News), it is quite unacceptable for viewers in the far north of Northumberland to have a so- called “local” news-service that is largely irrelevant whilst these same viewers do not ever get to hear about significant news events not far to the north of them- or even locally.

However, this Website offers advice and help at-hand. That is, by pointing out that you can get better coverage of northern Northumberland and the Scottish Borders if you have a computer with good Internet connection. Sign up to the ITV Hub and make ITV Border (Scottish version) your chosen ITV Region, then you can watch ITV Border (Scotland) which covers Berwick upon Tweed, northernmost Northumberland and the Scottish Borders very well. There is also the odd bit of news about Cumbria and also Dumfries and Galloway, but if you sign up to the Scottish version of ITV Border you will stand a much better chance of finding out about happenings on the Scottish side of the Border and locally in northernmost Northumberland.

When you go onto the ITV Hub, make sure you choose ITV Border (Scotland), not ITV Border (England). One might intuitively go for ITV Border (England) in northern Northumberland- after all you would be on the English side of the Scottish Border- but ITV Border (Scotland) will provide you with a much higher proportion of news that is local, or at least within an hour’s drive of where you live, than will ITV Border (England). ITV Border (England) mainly covers Cumbria and nowhere in Cumbria is local to you if you live in Berwick-upon-Tweed, Seahouses or Wooler! Even Carlisle, in the north of Cumbria, is 84 miles and over two hours’ drive from Berwick-upon-Tweed. So, if you live in northernmost Northumberland, ITV Border (Scotland) would be you go-to Regional Television service for news that is likely to have most relevance to you.

However, if you are a pensioner who is not computer-savvy and only have a television you can still get ITV Border (Scotland) from the Selkirk transmitter if you live near Berwick-upon-Tweed, near Norham and west towards Cornhill-upon-Tweed. You can also pick up ITV Border (Scotland) at Wooler with a good clear view to the north-west and an ability to put your TV aerial up high- and pointing north. You can also pick up ITV Border (Scotland) at Byrness, northwest of Otterburn, in north-west Northumberland with a clear view to the north-west. Make sure your TV-aerial points north-west and get an aerial specialist to do this for you if you don’t feel like climbing onto your roof yourself. Unfortunately, if you live nearer Wooler or at Byrness, you are likely to get a fairly fuzzy black- and- white picture of ITV Border (Scotland), it likely wont be colour and in bad weather you might not get reception at all.

For those viewers living in parts of northern Northumberland a bit further south who have no computer, are not tech- savvy and who do not have Sky or Freeview your situation is bleak: Those living in places like Alnwick, Rochester, Bamburgh, Otterburn, Alwinton and Alnmouth will not be able to pick up ITV Border on their television. If that’s you reading this, then see if you can juggle your finances a bit more to buy Sky Television or upgrade to Freeview. You can get additional ITV Regions added to your Sky TV Digibox or FreeSat Digibox, again if you are not tech-savvy I would advise calling on the services of a Sky TV Specialist. The one off cost will be well worth it if you can get ITV Border (Scotland) and get a news- service that is more localised- and so you can find out what is happening to the north of where you live and not always well to the south of you.

You can then watch ITV Border (Scotland) at 6.pm on weeknights to find out what is happening locally and to the north of you, then you can watch BBC Look North (North East/ Cumbria) at 6.30 pm to find out what is happening across the more urban North East of England to the south of you. That way, folk living in mid and northern Northumberland are likely to pick up news that is relevant to them and their community, as well as getting the more pan-regional news-coverage across North East England.

If enough Northern Northumbrian folk do this, and then write in to ITV Tyne Tees at ttvnews@itv.com and to BBC Look North (North East/ Cumbria) at look.north.comment@bbc.co.uk, pointing out that the TV Technician will be coming round to help one watch ITV Border (Scotland) because “Coverage north of Morpeth Hardly Exists” the main North East Regional Television News- providers may start to take more notice of their North Northumbrian viewers- and act to provide a more tailored news-service with some overlap into the Scottish Borders!

Rural Northumberland receives hardly any coverage whatsoever either on BBC Look North or ITV Tyne Tees. ITV Border (Scotland) could come to the rescue.

There was a news report on broadband being rolled out in mid-Northumberland on ITV Tyne Tees this evening (https://t.co/Wc9uFj1M0H?amp=1). It was the first news- item from anywhere significantly North of Tyne for several days. It is very clear that viewers of Regional Television who live in Northumberland more than twenty miles north and north-west of Newcastle-upon-Tyne do not get good effective local news- coverage. It also causes discontent for viewers to have little or no coverage of their area, none at all of places to the north of them (because these places happen to be just over the Border into Scotland) but plenty coverage of locations an hour’s drive (or further) to the south.

BBC Look North (North East/ Cumbria), which is received by all of Northumberland arguably provides even worse coverage of the county than ITV Tyne Tees. Aside from a report on a prison near Morpeth, almost all of the county (except the urbanised south-east corner) has not been covered for ten days: This is not, perhaps, surprising for a Regional Television service that has a transmission area extending from Ripon, in southern North Yorkshire right up to the Scottish Border, just north of Berwick-upon-Tweed- and extending across most of Cumbria too.

The fact remains is that the North East Regional Television news- broadcasters cannot cover such a huge area and provide good effective news- coverage that keeps everyone happy across such a massive area in a half-hour programme: Viewers in Cumbria will want much more news about Cumbria and (certainly) west of Carlisle and south of Penrith- they would want a more North West flavoured Regional News Programme, viewers in North Yorkshire will want more coverage of their county with some coverage of the North East but further south will also want some coverage of the major Yorkshire cities and surrounding areas. In northern Northumberland, viewers will want more coverage of locations within an hour’s drive of them- i.e. Northumberland with some overlap into the Scottish Borders and towards Edinburgh.

The BBC North East/ Cumbria transmission area is certainly too big and needs trimming back: If West Cumbria and the North Lakes were returned to BBC North West (with BBC North West required to cover Cumbria properly by reducing some Sports coverage) and the more southerly portion of North Yorkshire- south of Thirsk put in the BBC Yorkshire Region, it would be possible for BBC North East to concentrate more on neglected rural areas like northern and western Northumberland. Cutting a minute off Sports coverage would also free up resources so that rural Northumberland and rural County Durham (west of the A68) could be covered- with some overlap coverage into the Scottish Borders too. The result would be a significantly improved Local and Regional News Service for viewers in towns like Bellingham, Otterburn, Cornhill-on-Tweed and Wooler in Northumberland and towns like Middleton-in-Teesdale and Stanhope in County Durham.

Sports fans are unlikely to suffer too much from a minute trimmed off coverage of Newcastle United on BBC Look North- there are now multiple Sports Channels they can access on television: Besides, a Regional News service should really prioritise providing just that- News.

However, it is possible that Regional News Providers in the North East would balk at producing any overlap coverage into the Scottish Borders for fear of upsetting Brexit-supporters who live in North East England (and who cannot stand Nicola Sturgeon/Scottish folk because of their perceived stance on Brexit). So, there is another solution, one that will make North Northumbrians happy.

This solution involves the television transmitters at Chatton and Berwick-upon-Tweed being tweaked so that all of northern Northumberland receives the Scottish version of ITV Border, the programmers of which still provide coverage of Berwick-upon-Tweed for the benefit of viewers in the Scottish Borders. Since ITV Tyne Tees and ITV Border are produced nowadays from the same site in Gateshead, there should be little problem with collaboration so that viewers close to the transmission boundary between ITV Border (Scotland) and ITV Tyne Tees gain a better all-round news-service. This could involve a pooling of resources so there is more Northumberland news- gathering, with news produced that could be used for both ITV Tyne Tees and ITV Border (Scotland). Postcode mapping could also be used so that viewers in Otterburn, Rothbury and Widdrington pick up ITV Border (Scotland).

It is unlikely that, on the Scottish side of the Scottish Border viewers of ITV Border (Scotland) object to (perhaps) 10% more coverage of Northumberland since they have lived with coverage of Berwick-upon-Tweed and some coverage of Cumbria for a long time. Since Cumbrian viewers of ITV Border receive the English (or Cumbrian) version reducing some of the coverage of Cumbria in lieu of more Northumberland coverage won’t cause any grief- and it is certainly more relevant for viewers in the Scottish Borders.

However, for rural northern and north-west Northumberland,ITV Border (Scotland) would provide a much better news- service. Viewers in places like Seahouses, Bamburgh and Alwinton will finally have a real choice of Regional News, they could watch BBC Look North (with news mainly about places an hour or more away) or they could enjoy a local news-service that also recognises their strong cultural and historical links across the Border into Scotland.

Westernmost Northumberland- that is locations west of Hexham- could be post-code mapped to receive the English version of ITV Border (which manly covers Cumbria), rather than ITV Tyne Tees. This would put western parts of Northumberland into a TV sub-region that has less than one-sixth population than the ITV Tyne-Tees transmission area, so rural communities like Allendale, Haltwhistle and Haydon Bridge would stand a much better chance of being covered: These areas would also receive coverage of Carlisle and northern Cumbria with which these rural areas of western Northumberland have more affiliation than with the urban North East.

At a stroke, ITV Border (Scotland) taking on northern Northumberland and ITV Border (Cumbria) taking on westernmost Northumberland would also help safeguard the future of the entire ITV Border franchise: Increasing the population of its transmission area will help eliminate the threat of this vital ITV Region being mothballed- this would not only be bad news for Northumberland but also Cumbria and Southern Scotland, where ITV Border provides excellent local news-programming. Financially there would be virtually no cost to such a move, since the only cost involve will be the one-time tweaking of some relay transmission masts in northern and western Northumberland.

If you live in rural Northumberland and bemoan the lack of local news- coverage and the absence of overlap coverage into the Scottish Borders (which is an area you may visit on a fine day in the summer), why not write to the Programmers at ITV Border requesting to be transferred to the ITV Border (Scotland) or ITV Border (Cumbria) transmission area depending on just where you live in Northumberland? Email ITV Border at: btvnews@itv.com