14th December 2020
Viewers of Regional Television in rural Northumberland, which potentially number over 200,000 individuals have a simple recourse if they are fed up with the lack of coverage of their area and the immediate north of them on ITV Tyne Tees or BBC Look North. They can do this in a way that maximises impact and brings about a realisation that the northern hinterlands of North East England need more coverage- if they are not to lose viewers and (potentially) revenue.
The measure is a one- two punch that will have maximum impact on programmers at BBC Look North (North East/ Cumbria) and ITV Tyne Tees: The first part involves viewers writing to the Heads of Programming to explain why they are unhappy at the regional output- that rural Northumberland is scarcely covered whilst almost all the news concerns locations an hour or more to the south by car. Then the viewers of rural Northumberland state that unless improvements are made, with Northumberland getting much more coverage- complete with overlap coverage into the Scottish Borders- then they will stop watching BBC Look North and ITV Tyne Tees, that they will do their utmost to get ITV Border (Scotland) that does cover northern Northumberland and the Scottish Borders in output.
There are also means and ways that viewers can get much more localised news if they live in rural Northumberland: There is Northumberland TV (see:https://www.youtube.com/channel/UCRjaNG8hxEey9jHfGPaSuVg ), which is on You Tube- so you can watch it if you have Internet. There’s Hexham TV, which has news in and around Hexham in the rural Tyne Valley, it is again a You Tube channel (see here: https://www.youtube.com/channel/UCk0s7GfPKbVGRHHjPTH_BcQ) and, of course, ITV Border (Scotland). If you live in Otterburn, in northwest Northumberland, you could watch Hexham TV on the Internet after tuning in to ITV Border (Scotland) from Sky or Freeview (or you could get this off the ITV Hub, if you have internet). If you lived in Wooler, in North Northumberland a Northumberland TV off You Tube followed by ITV Border (Scotland) off ITV Hub will also give you much better localised and all- round coverage than anything BBC Look North or ITV Tyne Tees will provide for rural Northumberland.
Of course, it is not ideal. You have to go onto You Tube on the Internet to get local news, but if you want to watch news on the television watching ITV Border (Scotland) does cover the Scottish Borders and the Berwick-upon-Tweed area. It offers a practical, more bearable alternative to receiving 95% of coverage about places sixty or more miles to the south of your community if you live north of Alnwick. In time, you could grow used to these more local news outlets, if you were not getting it from elsewhere.
Tell your Regional News producers based in the North East of England about the more local alternatives to the so-called local Regional News that you can tune in to receive on the Internet, that you will be watching them from now on- unless they increase their amount of North of Tyne news coverage. If enough rural Northumberland viewers made this stand, Regional programme producers would have to act for fear of losing viewers and- in the process (in the case of ITV Tyne Tees)- advertising revenue.
Contact details for Heads of News for BBC Look North (North East/ Cumbria) and ITV Tyne Tees are here:
For BBC Look North. Rozina Breen is Head of News for BBC North- Email: firstname.lastname@example.org
For ITV Tyne Tees, Michaela Byrne is the Head of News and Programmes for both ITV Tyne Tees and ITV Border, so she is a good point of contact. Her email address is: email@example.com