I already have a website that draws attention to the deficiencies in Regional Television for viewers of BBC North West Tonight and ITV Granada Reports who live in South Cumbria and northern Lancashire who do not get coverage of the northern half of North West England (i.e. Cumbria). This can be found at https://northwestisnorthwest.org/: Viewers in northern Lancashire and much of South Cumbria live just a bit too far south to receive an excellent signal from ITV Border (which covers Cumbria extremely well) and thus they have a choice between BBC North West Tonight or ITV Granada Reports, both of which will often not even mention Cumbria for a week, and they will often fail to cover anything north of Preston in their respective evening bulletins. Moreover, these programmes never cover even serious matters in northern Cumbria for the benefit of their viewers in the south of Cumbria: Thus not all of North West England is covered in Regional News programmes that say they cover North West England and the Isle of Man. I have therefore set up a Website which I am making the focal point for a Campaign to get the BBC and ITV in the North West to provide better local (and all- round) coverage for (potentially one million) viewers who live in a more northerly part of North West England who nevertheless suffer a poor North West Regional news-service.
However, this new Website is dedicated to viewers who live across the North Pennines and who also live in a rural county that extends well to the north of the urban areas of North East England- namely Northumberland. Since northernmost Northumberland was transferred from ITV Border to the ITV Tyne-Tees Region all of Northumberland now has a choice between ITV Tyne Tees or BBC Look North (the North East/ Cumbria version). Both these North East based Regional News services cover Northumberland poorly- one item out of ten news- items will be about rural North, West and Central Northumberland on a good night and there will be nothing north of Tyneside on a poor night. For the good folk of Berwick-upon-Tweed it means that “The News Where You Are”, as the BBC main news-presenter likes to say is sixty or more miles away (and often 100 or more miles away if its something about Middlesbrough, North Yorkshire- or West Cumbria). This is not acceptable for a Regional News- service that purports to serve everyone in North East England.
Rural northern Northumbrians also have strong links with communities across the Border into Scotland- particularly the Scottish Borders: The fact that Berwick Rangers is part of the Scottish Lowland Football League (and were part of the Scottish Professional Football League until last year) is one example of the cross- border ties. Edinburgh is less than an hour away from Berwick-upon-Tweed by train. However, this is not at all recognised by ITV Tyne Tees (the link-up with ITV Border has now been severed, which is actually good for folk living in northern Cumbria and southern Scotland who now get much more localised coverage) and not at all by BBC North East/ Cumbria programmers: Neither of the North-East based Regional News services provide any overlap coverage northwards into the Scottish Borders- which they should so that folk living at the northern margins of the transmission area receive more all-round coverage. This is therefore something that will be covered in posts on this Website and which will feature in the campaign to get Regional Television improved for viewers in Northumberland, so that they not only get more localised news- coverage of their communities but also a better perception of all-round local coverage too.
BBC Look North (North East and Cumbria) must indeed (as the name of the Regional News- programme suggests) Look North- to the often- neglected large rural hinterlands of Northumberland and the Scottish Borders: Hence the name of the Website (https://looknorthmustlooknorth.org/).
My name is Ian Pennell and I am a freelance Book-keeper: I live near Alston, in the North Pennines in north-east Cumbria. I have friends who live in northern North West England - near Lancaster (which is where I went to University and used to live until 17 years ago) and in other parts of Cumbria. I have two Website Campaigns that seek to promote more localised Regional TV coverage for large rural areas across the North of North West England and North East England. .
A big problem is that the Regional Television Bulletins for the North West covers the southern third of the Region about 90% (plus a part of Derbyshire which is NOT the North West of England), covers the middle third of North West England poorly and covers the northern third of North West England not at all! When I was studying at Lancaster University, I used to watch BBC1 North West Tonight because it covered areas up around where I was brought up- in northern Cumbria as well as more immediately locally around Lancaster. Then I came home one day, turned on BBC1 North West Tonight wondering why they were silent on Cumbria and discovered why: Most of Cumbria had been chopped off the weather-map! .
People living in the westernmost part of North West England (around St. Bees Head) have local BBC news on their televisions which is 90% about North East England!
In rural and northern Northumberland too, Regional TV, as is received by viewers, tends too often to be Tyneside/ Wearside/ Teesside- focussed with little news locally. Communities in North Northumberland have strong links across the Border into south-east Scotland and towards Edinburgh but none of the Regional TV News- services serving Northumberland today ever goes across the Scottish Border for significant happenings of interest to North Northumbrians. I have also done walking in the area, including around the Cheviots in the past- and the Northumberland/ Scottish Borders/ East and Mid Lothian area is vast- but it is largely overlooked by mainstream Regional TV! .
North Yorkshire, the largest county in England also falls in the gaps between coverage from BBC Look North (NE/ Cumbria) or ITV1 News Tyne Tees in the north of the county, and the Leeds-based BBC1 and ITV1 Regional TV- services in the south of the county: North Yorkshire is a huge, yet beautiful county, which I have visited and explored in the past, yet is poorly covered in Regional TV. .
Based near Alston, near the Cumbria/ Northumberland boundary I am well-placed to discuss Regional TV in all these large rural areas, in which collectively some two million folk live, yet they are poorly covered by the Regional TV News- services set up to serve them. These huge areas are an hour to two hours' drive from where I live: North Lancashire and South/ West Cumbria are to the south-west, Northumberland and the Scottish Borders and Lothian are to the north and north-east, and North Yorkshire is to the south-east of my home near Alston. I am well-placed to draw attention to deficiencies in Regional TV coverage for folk in all these areas. The North Pennines, where I live, is arguably another large area that touches on the other three where Regional TV coverage falls through the gaps completely (and that is despite the North Pennines running north to south down the middle of the BBC1 NE/ Cumbria Region). .
In two websites, one for northern North West England and the Isle of Man (a country in it's own right that does not have it's own TV service!), and another Website focussing on Northumberland, North Yorkshire and the North Pennines I make the point that Regional TV that informs viewers of important things in their local area is a Public Service, funding for which should be given a higher priority (and if necessary via statute through the BBC's Charter), than funding for Soaps, Films or Sport- which are for leisure. I also give viewers the tools to fight effectively for better- and more geographic-appropriate Regional TV where they live- and to seek it through alternative (often little-known) local TV services, some of which may only be available on the Internet.
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